Products succeed when they meet people where they are—in their language, solving their actual problems, at their level of understanding. Technical excellence doesn't matter if people don't get it.
Phase 1 of most products isn't sexy. It's table stakes. It's basic functionality that needs to work before you can build the cool stuff. Teams want to skip to the exciting features. Don't.
Product managers need wins. Not for ego—for credibility capital. Visible, data-backed, undeniable wins build the trust you need to do harder things later.
Some of the most important product work isn't exciting. Inventory management. Admin tools. Data integrity. Infrastructure. Foundation work.
Simple ideas beat complex ones because they're easier to adopt. If people need deep context to understand the value, rethink it.