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The Not-Sexy Work Pays Off

Some of the most important product work isn't exciting. Inventory management. Admin tools. Data integrity. Infrastructure. Foundation work.

Last updated 3 months ago
Created Oct 21, 2025

The Not-Sexy Work Pays Off

The reality: Some of the most important product work isn't exciting. Inventory management. Admin tools. Data integrity. Infrastructure. Foundation work.

The temptation: Skip to the AI features. Build the impressive stuff. Do the work that looks good in demos.

The truth: Teams that skip foundation work either build impressive things that don't work in production, or they spend years paying down the technical debt from shortcuts.

How to stay motivated:

  • Remember that foundation work enables everything else
  • Track the value even when it's not sexy (dollar amounts, efficiency gains)
  • Communicate the future vision while doing the current work
  • Find the interesting problems even in "boring" features

The maturity: Junior PMs want to work on exciting features. Senior PMs know that sometimes the most valuable work is unglamorous. They do it anyway.

foundationmaturityprioritiesvalue