ProductDesignStrategy
What the WWII Jeep Teaches Us About Building Products
The Germans made the fatal mistake of confusing simplicity with stupidity.
October 2, 2025
6 min read
Work fast.
Live slow.
Building cool stuff in Austin, TX.
Some of My Work
Creator
Knowa helps you plan trips, talk out your feelings, figure out what movie to watch - and more. Try it now at knowa.online!
Creator
Real-time tracking of food and drink specials across Austin. Nearly 200 locations and 500+ deals updated continuously to help you find the best value in the city.
Creative
A unique endurance running event in Austin, Texas where participants run a 2.4-mile loop every hour for up to 24 hours.
Curator
Curated resale of exclusive streetwear and collectibles from premium brands like Hidden, Online Ceramics, and Brain Dead.
Presto: Order Intelligence
2nd Place - Hackathon 2024
🏆 People's Choice (2nd Place) - Sibi Hackathon 2024
Advanced LLMs and computer vision for instant, accurate order creation
Scoop: AI Analytics
1st Place - Hackathon 2023
🏆 First Place - Sibi Hackathon 2023
AI assistant that transforms how teams understand user behavior
Recent Blog Posts
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About Me
I build products that shatter assumptions about what's possible in enterprise software. After a decade leading B2B product teams, I've learned that true innovation isn't about following trends – it's about obsessing over user problems that others dismiss as 'unsolvable.'
My work sits at the collision point of AI and human experience, where I've consistently turned technical complexity into elegant simplicity. I don't just ship features; I architect experiences that make users say 'Finally, someone gets it.'
I love connecting with people who are equally obsessed with building products that matter. If you're looking to create something extraordinary – or just want to geek out about product strategy – let's talk.